Released on: October 18, 2007, 12:04 am

Press Release Author: Brand-Comm

Industry: Food & Beverage

Press Release Summary: Global Franchise Architects (GFA) a Geneva, Switzerland,
based group that builds, operates, and franchises a portfolio of specialty food
service brands like Pizza Corner and Coffee World has brought in yet another
specialty food brand to India- "The Donut Baker."

Press Release Body: Global Franchise Architects (GFA) a Geneva, Switzerland, based
group that builds, operates, and franchises a portfolio of specialty food service
brands like Pizza Corner and Coffee World has brought in yet another specialty food
brand to India- "The Donut Baker."

"The Donut Baker" serves a large range of innovative high quality donuts and other
bakeries along with a menu of premium coffees and juices. The outlet in Bangalore,
at Brigade Road, is the first outlet for "The Donut Baker" in India.

The second store will be opened the following week at Malleshwaram. GFA has plans to
open four "The Donut Baker" outlets in Bangalore by end of October. The pan Indian
expansion of the brand will commence from December 2007 and will see GFA opening
more such "The Donut Baker" outlets across cities like Chennai, Hyderabad, Pune and
Mumbai.

Speaking on the occasion, Mr. Fred Mouawad, Chairman and CEO, GFA said, \"At GFA we
manage a portfolio of high quality brands focused on providing a great customer
experience. We are happy making history again in India by being the first
International Donut brand to open in the country. We are convinced that consumers
will appreciate the quality, variety, and the value of our donuts, and that "The
Donut Baker" will soon be a household brand pan India."

From the classic donut to specialty varieties, "The Donut Baker" will have a wide
range of over 47 donuts to choose from at the store.

"The Donut Baker" aims to build a strong emotional connection of trust and affinity
with customers by producing and serving on a daily basis a wide range of consistent
high quality gourmet donuts and coffee for customers to enjoy.

The Donut Baker donuts are made fresh daily from the master bakers who are trained
extensively on the product internationally. With flour from Australia and
chocolates & fillings from Belgium, vanilla from Cuba, The Donut Baker uses the best
of ingredients available worldwide. Being focused on Quality, the Donuts that have
not sold within 8 hours of being produced are discarded.


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